men's hats

Flagship store: the birthplace of luxury goods

In recent years, the world’s top brand competitively to China expanding business, flagship store have mushroomed. Represents the grade and wealth senior clocks and watches, jewelry manufacturer kadeya, since 1992, began operations in China in China at present already 3 boutiques, more than 30 sales outlets. Kadeya again this year plan in China, they are respectively 7 boutiques in Harbin, guangzhou, shenzhen, hangzhou, Shanghai and dalian. In addition, some world top class brand kadeya also plans a year in China in the future business expansion. High-grade dress brand Prada (Prada) plan before the end of next year newly opened in 15 flagship bvlgari jewellery store; Men’s clothing brand in their existing Zegna plan 42, on the basis of retail stores in more than ten cities open again two flagship store and 16 smaller stores; But the world’s largest luxury subsidiary of LVMH group bvlgari is planning to open in China this year four flagship store.

Flagship store the earliest originated in the United States. Right now, the most prosperous area in open flagship store is the international popular way, this also is of top class brand practices. The establishment of large quantities of flagship store in China, is the affirmation of high-grade brand market. According to the Chinese brand strategy, China’s current association of luxury consumer crowd had already reached 13% of the total population. Monthly income of 2 million to 5 million yuan, should this part is relatively typical luxury bvlgari jewellery. By 2010, the crowd will grow to 2.5 billion people. In the international consultation industry prestigious KPMG consulting company, recently released a study on Chinese consumer market research report, the report says China is booming consumer market, the report also shows that the vast majority of respondents in China of foreign companies operating consumer goods, expects optimism over the next five years will achieve earnings stage.

In China, the money spent on luxury about 90% is by the hands of men. However, the world’s largest high-quality goods company LVMH (mott – hennessy Louis – eph Eaton corporation) in Asia investment company but think, more Chinese women started buying famous brand products to show their independence status and good feelings. China brand strategy association, a country luxuries that consumption growth probably should have is its GDP growth around the two times. Therefore, when Asian face suddenly increased wealth without hesitation, then choose “fugui logo” — luxury to show that their new economic and social status, it is a very natural psychological needs.

In China, people on luxury goods compared with the attitude of a few years ago has undergone a fundamental change. Several years ago, people still oppose any boast properties of luxuries. But today’s Chinese people, especially young people, this is like to show off their social status. Buy luxury goods are under 40 most of the young people, and in developed countries, this is the market leader in 40 years – 70 years old in old people. Morgan Stanley analyst Claire. Kent said, in the west, people buy brand is very careful, only those who “circle” to recognize this is famous brand, while in China, people of brand-name street-cred, show everywhere, as if to say, “look, how rich I am!”

In Shanghai jinjiang there is often have a customer purchase riley to crystal (LALIQUE) accessories as gifts. Riley to crystal to most person is not familiar names, but its price has an affair: ordinary a chalice to sell to four thousand yuan, a vase thousands of yuan, the price can set the price of coffee equipment 40,000 yuan is reached. In the past few somebody gifts, the invoice enclosed together will. But, if this gift from jinjiang, have the giver is probably attach invoice.

Problem: we said the luxury of topic, have to mention the Swiss watch, like omega, rolex, longines has etc once regarded as the symbol of luxury goods. Held every year in Switzerland, and the Geneva high-grade horologe exhibition Basel world clock jewellery are concentrated almost all the clocks world luxury brand, can give you a detailed introduction of the two world the most famous bvlgari jewellery exhibit?

Kang wei kay: the two big and horological exhibit equivalent to the Olympic Games or is horological World Cup, is the embodiment of the concentration field clocks boundary. Various watch brand are concentrated on the newly published themselves, not just the audience, media, mainly is where all orders business order, may it will order a year of goods, to their respective market sale. And the Swiss has not put and horological exhibit as a exhibition, they think is salon, SIHH is the abbreviation of international horologe salon. Salon and exhibitions are not the same, build is very relaxed atmosphere, very comfortable environment. The commercial flavour to filter out, basically said in fact or despite business practices.

ChangWei: Geneva clocks and a very prominent characteristics, it launched from 1991, in the mid 1990s have a French very famous scholars — dominique on this held clocks culture of different bvlgari jewellery show, including classical clocks and watches. In addition to this very large, Basel, like the show concentrated outside Geneva although brand is not a lot, but horological cultural characteristics is obvious.

Question: speaking of luxury, we define standard for luxury is not the same, I want to know how to luxury you three definition.

ShuJian: now on luxury goods in a new definition bvlgari jewellery of the concept and the old concept conflict, the so-called old concept more to decision from the price, the so-called value non-substitutability, actually worth. There is value from it to your alternative, bring feeling. Besides you have the concept of value to you is the more ego concepts.

Kang wei kay: for the definition of luxury, I have seen a pretty interesting reports, no matter you are a man, or a rich, you used to luxury capital account for around to you what percentage of the total wealth is not negative impact on you? Define the range is 4%, you can take your 4% of the total wealth to spent lavishly. But if more than the proportion would be on your career, or is life development negative effects.

Question: in most people seem to the Swiss bvlgari jewelry is the fine craft, known as connoisseurs three so what is your opinion? The Swiss watch is how to become a luxury?

Kang wei kay: Swiss watchmakers is building in Europe clocks cultural. At roughly 500 years ago, then world tabulation center actually nor Switzerland, but France. France was religious revolution, happened to the manufacture of watches skills with superb believe artisans common in religious revolution protestant, met in the larger persecution, they turned France and Switzerland border mountains, in a few bother settled the hinterland. The local weather is very harsh, April traditionally also will snow, year half are in the mountains, the basic agricultural activities, go out it so that these men can be in very closed environment settled down to do a watch. The place has gradually formed the current world senior watch making center, is the copartnership which has existed between Switzerland mountain. In fact it’s source or in France. So easy to find why Switzerland this country although land area is not very big, but those traditional big brands of headquarters, or is the factory basically all focused on Rachel method, and the border area with Swiss bordering the other neighbours such as Italy and Germany are very little, Swiss hinterland big brands of horological industry is very little, so gradually formed an area.

Mr. Harry the brand founder of talent, precision jewelry appreciating ability, has been a prurient interest, and he flexible business mind lay Harry the brand value is the key. The first world war ii, many noble jewelry or have found hidden in the hands of low cash, Harry the shorting making large acquisitions grasp this opportunity, and these precious bvlgari jewellery to cutting, Mosaic, designed more accord with contemporary style, the smart decision, in addition to let him in New York jewelry business is picking up, hand in future Harry the thinking of, also was born innumerable famous name drill; He has to start with the smithsonian national museum of natural history to build a “cooperation” of relations, he generous donation cherished for the museum of large and jewelry, also able to exchange with the museum with the small sold made and jewelry, therefore again proves that Harry had the business logic.

1978 officially took over the family bvlgari jewellery drawn Ronald the centennial, learn chemistry was born he didn’t mince matters: a beginning really after some struggle, “for a just graduated from university of me, can’t adapt to sit before desk work days, even I have constantly to try, after a year’s conclusion is… if I do it will go crazy again.” Key age at the age of 27, when Ronald unable to successfully developed in the treatment of cancer decided to formally assumed after specific family enterprises, and he and jewelry “chemical relationship” as early as fermentation with meant to be. “My father is at work is actually a difficult to work with.” In the eyes of Ronald, Mr. Harry the warm and modest, but man in the face of jewelry, absolute show strong self-centered, “I in this respect will fully respect my father’s appreciating ability, though occasionally we in the business philosophy will have a different opinion.”

A former is in the small town of bvlgari jewelry store (Ronald opening is it a supplement a-one – man store), development to become a global international brand, market shift, natural cannot continue to maintain the same mode of operation, Ronald took over after, will be active to Harry the extended outward to the overseas market, after success in Japan for Taiwan, subordinate also shows a great confidence. And in mineral company Aber Winston51 % of Diamond investment Harry shares, face the big shift right, changed the traditional mode of family business, also let a person curious as a “key figures” – the real views Ronald the family business, “now already remain not much, especially in the jewelry industry, such as Tiffany, Cartier all for listed companies, but the transformation of the family enterprise still maintained our way, for me, I’d like to keep the feeling of family enterprises, and let our customers know, in every piece of jewelry works behind me — a familiar to design and manufacture from the ore, each link for them. But at the same time I strictly career believed, when reaching a scale, if not continue to grow after, is to prepare eliminated.”

At a young age, because my father Ronald the exposure to various relations with precious jewels, after be brought up, gems are brought him to has gone father’s romantic lenovo. As for Ronald the jewelry is absolutely private, and full of 1940s imagination, “jewelry is very close to the human things, the market has many people define” retro “jewelry design, actually all just back 20 years ago, the style in my eyes, 1940 atmosphere is the real restores ancient ways.”

Diamond is well-known for its substandard rigidity and transparence and is honored “the Queen of Jewelry” all over the world. Being the symbol of success, elegance, loyalty, eternity and trueness, diamond has been popular among large amount of people nowadays. And its fantastic and various shapes and colors have made it the most beautiful and valuable jewelry in art and collecting area.

There are four basic standards for estimating the value of diamond: carat weight, clarity, color and cut. Carat weight is the unit of weight. One carat weight is equal to 0.2g. The more a diamond weighs, the more it values. Clarity represents the transparency of diamond and it’s classified into 13 different ranks: FL, IF, V, VS1, VVS2, VS1, VS2, SI1, SI2, SI3, P1, P2, and P3. Almost all the diamonds contain a little bit of impurities, and the rank of clarity is determined by the position, size and quantity of those impurities. As it is extremely difficult to get a pure diamond, the value of a diamond is gradually increasing with the increase of its clarity just as the boat will be in a higher place when the water is rising. Color is a crucial factor that influences the choice of a customer in a very sensitive way. A colorless diamond is the best one. Some colored diamonds such as red, pink, and blue, are the treasures of diamonds. Cut directly affects the appearance of the diamond. A diamond in rough is lightless and worthless. Only when the diamond is cut and processed with carefulness and earnest can it be a glittery and rare one.

According to its rough appearance, different diamonds should be cut into different shapes. Nowadays, the most favored shapes are circle, oval; lam tip, heart-shaped, pear, square, triangle and beryl.

The great characters of diamond have brought out its use in a broad application, from drilling for exploration to sharp knives for cutting. What’s more, diamond is a material that does not react to other substances easily; therefore, it is of great potential to be the carrier of other chemical matters, especially in medical fields. In addition, when diamond is processed by excellent experts, it can be a marvelous art and it can be the best decoration.